Driving Car seat awareness on Canada’s Driving Television

On Canada’s auto-focused Driving Television site, viewers can also watch and learn about some of Dorel Juvenile’s leading car seat brands, including Safety 1st, Maxi-Cosi and Cosco. With more than 100k viewers via TV, the website and social media, Dorel Juvenile will help drive awareness on car seats and how to easily and properly install them to ensure a safe and comfortable journey.


Canadian Driving TV MC“We know that new, expecting parents are often overwhelmed by the products that are out there, and these short videos will help inform parents and provide them with security in making the decisions. We explain the different car seats, their key features, and how to best install them,” says Paul Reed of Dorel Juvenile Canada. The educational videos underline Dorel Juvenile’s and its brands’ mission to provide innovative, comfortable and easy-to-use products that save parents time and stress when journeying out into the world, so they can focus more on the precious time they have with their kids.


The first segment showing the different stages of car seats from Maxi-Cosi, Cosco and Safety 1st, aired on Saturday, 29 April and is available online at: http://www.drivingtelevision.com/category/special-feature/  or:


The second segment will focus on the Safety 1st Grow and Go Air and will air May 13th. The third segment gives, handy installation tips and will air May 20th. Driving Television will also repeat these segments in June and July. Be sure to tune in!


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